AbelCine had a PMW-F3 with the firmware installed, and they loaned that camera to Next Level Pictures, who used it to shoot a test. You can see the video, as well as a behind the scenes video blog at their site:
NextLevelPictures: NLP shoots the worlds first footage with the Sony F3 S-Log
CineTechnica: Shooting S-Log with the Sony F3
[UPDATE] Timur Civan has also posted a blog about the shoot: Sony F3: First S-Log Test!
The same camera got rolled by Jay Friesen and he took some footage on the show floor. He's posted it on Dropbox, and also posted some stills:
JayFriesen: Sony F3 S-Log Footage!
World's First Sony F3 S-Log Test - Behind the Scenes from Next Level Pictures on Vimeo.
[UPDATE 12:00AM Added Timur Civan link]
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