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Tuesday, March 18, 2014

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It appears that this commercial was shot on the ARRI Amira:




BLACKMAGIC 4K PRODUCTION CAMERA GETS A PL MOUNT CONVERSION FROM DENZ | News Shooter
German manufacturer Denz is the first to offer a solution with their custom PL conversion. It requires the tube of the original EF lens mount to be carefully milled out, providing the additional space that the larger elements on some PL lenses need.


Black Magic Camera Battery Exploded (Aftermath) | YouTube
After getting footage for the Kickstarter video for me new game, my Black Magic Camera's battery exploded, spewing smoke violently. We ran out of there for safety reasons. However, knowing we had to get some footage of it, we put damp rags over our mouths and ran back in to grab some footage.




An overview of Sony's upcoming 4K camcorder, the FDR-AX100:
Sony FDR-AX100 4K Handycam | B & H Photovideo
Paired with the built-in 12x Carl Zeiss Vario Sonnar T* lens, these cameras will render a 35mm equivalent of 29-348mm. The lens also features a 7 blade iris, a maximum aperture of f/2.8-4.5 and a minimum focus distance of 0.4” (1 cm). Truly courting the prosumer market, both cameras also offer built-in ND filters in four increments (1/4, 1/16, 1/64 and 0 ND).


Sony has a couple of articles about projects shot with their PMW-F55:
Documenting extreme skiing with the F55 | Sony
The aim of the trip was to film a cinema commercial – dubbed ‘Project Chile’ – promoting both the team and G-Shock Aviator watches. While the production team was shooting the commercial, a separate film crew, equipped with a Sony F55, were busy capturing behind-the-scenes footage and on-the-slope interviews with the RAF ski team, creating a mini-documentary of the event.
A Polynesian Adventure for the F55 | Sony
When French production company Tagra Productions took the F55 to Tahiti to shoot a 4K production they took full advantage of the camera’s ability to record both 4K and HD rushes concurrently. In this video, Producer Olivier Chiabodo and Cameraman Laurent Célarié explain the benefits of having instant access to HD and 4K versions of their material.


Simple Tips for Achieving the Soft-Focus Look | B & H Photovideo
One solution involves the use of a spare UV or clear filter and a little petroleum jelly. Smear a generous portion of jelly on the front of the filter and you will have a really soft look. Smear only a circle around the outskirts of the filter and you will get a look similar to an Instagram filter. Really, you can just have fun.


Attention, Filmmakers: Here's the Distribution Advice You Need to Read | IndieWire
Over the years, I’ve seen too many filmmakers become embittered by their distribution deals. Sometimes they had unrealistic expectations, sometimes they got caught in bad deals. The filmmakers who feel disgruntled range from those with niche titles all the way to the most successful directors.


George Lucas’ Request to Today’s Filmmakers: ‘Don’t Forget the Basics’ | Variety
“Don’t forget the basics. Don’t get enamored with new technology, because it’s not new. Just the medium we’re working in is new, but that doesn’t change anything. The art of what we do is exactly the same. It’s beyond technology. It’s the art of movies.”


Stephen Lighthill, ASC Explores the Value of Learning How to Shoot Film
Stephen Lighthill, ASC, AFI Conservatory's Cinematography Discipline Head & Senior Filmmaker-In-Residence, explores the value of learning how to shoot film as an integral part of a progressive film school education.




Drone Wars (Of The Legal Variety) | Forbes
The FAA quickly announced it would be appealing the ruling, which stays the decision until its ruled on by the full National Transportation Safety Board. The FAA says its worried about safety with a bunch of drones in the air, but it also made changes to its “myth busting document” about unmanned aircraft, notes Drone Law Journal, changing at least one “must” to “are advised to.”



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